To educate customers on new physicians in their area yet keep brand standards across all locations from Greater Colorado and Kansas Group as well as the Colorado Springs Market the same so that all clients recognize the Centura Health group in all geographical locations and choose their new physicians.
With the collaboration with the client, specific locations were chosen to target based on demographics. From there, the tactics were chosen in the form of print ads, direct mail, and email marketing. Email marketing was found to have a click through rate that’s higher than industry standards. Between creative and specialized targeting, the strength of the tactics gave insight on what demographics were hooking potential clients.