THE OBJECTIVE
In the competitive academic marketplace for online master’s degree programs CSU Online was looking to boost their brand image, interest and enrollment numbers for several of their online degree programs. Working within the existing Colorado State University’s brand standards, FJG Advertising created 10 sets of programmatic display and retargeting assets to promote five specific online degree offerings. As a result of this campaign, CSU Online saw a dramatic increase in the number of site visitors and enrollments to the programs that were featured as part of this campaign.
